How to Merge Life with Fantasy and Wonder.

The Wizarding World of Harry Potter in Orlando, Florida and the Kuroshio Sea in Okinawa, Japan.
Experiential marketing masterpieces, I dare say.
Fulfilling my childlike (?) desires:
"I want to go to Hogwarts"
"I want to see a whale shark"
And now I can do both. Or at least I could.

Wizarding World of Harry Potter - Opening in 2010, a two acre “theme park within a theme park” which will allow visitors to go inside Hogwarts castle and visit Hogsmeade and the Forbidden Forest. This is the most genius way that I could imagine the franchise continuing after the movies end because this is exactly the experience that every fan would want after 12 years of being devoted to the series.
How will it go from this...



...to this...







Kuroshio Sea at the Okinawa Churaumi Aquarium - The world's second largest aquarium which houses four whale sharks and a collection of manta rays among many other fish. And 430,835 views as of July 22 on YouTube of 4:33 of fish swimming back and forth in the aquarium, set to good music. Shot bu Canadian producer and cameraman Jon Rawlinson, who has also shot commercials, the video is breathtaking, especially when viewed full screen. It's not every day that I see a video of something I have never seen before, but always wanted to. It's the greatest ad the aquarium could ever have. The only problem is how do I get to Japan...



Visit this link immediately. Full screen only.

http://www.youtube.com/watch?v=u7deClndzQw

Sources:

http://momento24.com/en/2009/07/21/the-okinawa-aquarium/

http://www.brianorndorf.com/2009/07/wizarding-world-of-harry-potter-construction-update-7709.html

Slumdog kids

I know, I know. I'm so original, I love Slumdog Millionaire.
What can I say? It was an amazing movie.
But what I loved even more than the movie itself was the kid who played the youngest Jamal, Ayush Mahesh Khedekar.
In this clip, he's the smallest one in the front who is screaming. He is the cutest child ever.
Enjoy. I know I did.

The Cutest of the Cute

I swore I would never own another Samsung phone.

This video may have just changed my mind.


I love that the hedgehog is evil, because they really are evil.
But my hedgehog is way cuter than that one.

Smart Romance.

Just awesome.

And so romantic. Good writing. A story about one piece of candy...





JWT London.

For anyone who watches infomercials at 4am...

This is just one of those times when you realize that people will try to sell you ANYTHING.
Ever seen the Snuggie nonblanket commercials? If not, this is it.


Now, that's funny enough by itself. But here's a parody of it. I'm glad someone did this or I would have had to (this is an example of good writing, Onion style.)
[found this on adfreak.com btw]



*Available in blueberry, mint, and blood flavors.

Some things are good.

In case you somehow missed the only good Superbowl ad (confirmed by Creativity Top 5's number one pick of the week):




Alec Baldwin is pretty awesome. That's right, I finally admitted it.


And I don't really even know if this is necessarily a good example, but here you go. If you like eyebrows, you'll love this:





I am still on the search for the latest and greatest copy-driven ads. Yes, they are that difficult to find. That's really what I want this blog to be about. Great writing and great copywriting.

Stay tOOned.

Toddlers love it so.

Welcome to The Dumbest Ad of the Day


<a href="http://video.msn.com/video.aspx?vid=533e05d2-9f12-4a86-bdda-efd0455fcd36" target="_new" title="Kylie">Video: Kylie</a>


Wait, cute little Asian girls use PCs? That changes everything.
Touche, PC. I'll throw my mac in the trash right now.
How is this not insulting the intelligence of anyone who uses a PC, or even looks at a PC?
"You're as stupid as a 4 year old. Luckily, we have a program for you"



And then probably the most disturbing ad I have ever seen for a car I will never, ever get in (and I'm not even a cat person):